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  • Africon is an independent consulting company with sole focus on sub-Saharan Africa. 

    We consult companies with their go to market strategy and create value by analysing and assessing African markets, development of market entry strategies and introduction of our clients to potential partners and projects.

    Moreover we implement projects locally and handle business development in selected countries until the client decides to manage Africa on their own.

    We deliver strategies for the African market potential

    When developing the Africa strategy, our services range from first information on the possible target markets until local implementation of regional business. Local project managers ensure reduction in cost, time and risk. In addittion we increase the turnover for our clients in selected African market by more than 10%.

    While discovering growth markets in Africa, companies are confronted with the following questions:

    • Which markets offer the greatest opportunities in Africa?
    • Do we understand our target markets in Africa?
    • Do our products match to the African needs?
    • What is the market size for my products?
    • How do we enter these markets with minimal risk?
    • Who are the right partners in Africa and how do we find them?

      Marc Zander, Managing Partner & CEO of africon GmbH

    WHEN EXPANDING THE BUSINESS IN AFRICA OUR CLIENTS HAVE THE FOLLOWING QUESTIONS:

    • Which markets offer the greatest opportunities in Africa?
    • Do we understand our target markets in Africa?
    • Do our products match to the African needs and wishes?
    • How do we enter these markets with minimal risk?
    • Who are the right partners in Africa and how do we find them?

    When developing the Africa strategy our services range from first information on the possible target markets to local implementation of regional business purposes. Our local project managers ensure the reduction in cost, time and your risk!

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